Despite the lockdowns and the closed restaurants, the sale of sparkling wines, champagne first, is going well. In the Netherlands, eleventh in the world ranking of champagne-importing wines and good for 3 million bottles, the festive wine par excellence is on the rise (although we still give the prefer the sweeter and cheaper prosecco). But because we can’t spend our money on going out anyway, we spend it more easily on a bottle of ‘real’ bubbly and drink the champagne at home.
Champagne is doing so well that last year you could have invested even better in champagne than in bitcoin (The Financial Times, 1.1). According to figures from Live Trade: certain top champagnes rose in value by more than 80%. In total, champagne producers expect to sell 300 million bottles worldwide this year, a record number that has not been this high since 1999. This is partly the result of the disappointing 2021 harvest, which makes it less easy to renew the cellar stocks. The Belgian Time even wrote that the champagne is about to run out due to the increasing demand and a sharp drop in harvest.
When it comes to drinking, you don’t have to pay the main price for champagne. ‘s test panel RTL News bought a bottle of champagne from 5 supermarkets and compared them according to taste. Winner: Champagne Montaudon, available at Hoogvliet for €19. And if you don’t want to pay the full price for champagne but want to drink a nice bubble, there are countless alternatives. The already mentioned prosecco, for years the favorite bubble of the Dutch. Or a cava or crémant of course, the taste panel of The Telegraph some tasty variants of down.
It all stays in the end gimmick compared to our southern neighbors. This includes champagne all year round. It is not without reason that Belgium has been in fifth place for years in the ranking of the largest champagne importers in the world (after Great Britain, the United States, Japan and Germany), with over 9 million bottles. And in Belgium, champagne sales are also shooting through the roof during the corona crisis. “Last year, home consumption rose by twenty percent, but due to the closure of the catering industry, sales in absolute figures declined slightly,” says Grégoire van den Ostende, director of sector federation Bureau du Champagne Benelux. The newspapaer (1.2). “In the first nine months of this year, the home consumption of champagne in Belgium increased by no less than 45 percent. And the end-of-year period has not yet been added to that.”
The Belgian supermarket chain Delhaize alone expects to sell 600,000 bottles of champagne this year. Supermarket chain Carrefour is talking about 30% higher sales and at off-licences, what comes in goes straight out the door. According to Van den Ostende, the Belgian champagne boom has everything to do with corona. “Champagne has become the wine of resistance, an opportunity to enjoy quality at home in uncertain times.”
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Toast to 2022 – ‘Champagne has become the wine of resistance’ – Foodlog