With the official opening of the Tokyo Olympic Games this Friday, the world will turn to the exploits of athletes. In Japan, the French will be looking for medals, but some will also be present to prepare for the next Olympics.
With the main world sporting event which will take place in Paris in 2024, the organizing team will be in representation in the coming weeks in Japan, but also during the next Beijing Winter Olympics. And its members will be recognizable by their Le Coq Sportif outfit.
The brand, owned by the Airesis group, is indeed the partner of Paris 2024 and unveils the cloakroom that will dress the teams of the organizing committee for the Paris 2024 Olympic and Paralympic Games.
This collection consists of t-shirts (49 euros), polo shirts (75 euros), pants (99 euros), jackets (129 euros), shirts (79 euros) and sweatshirts (89 euros), while ‘a sneaker model in the colors of the event, the LCS R 1000, has already been unveiled.
“The textile pieces will be mainly in cotton, knitted and dyed in France, in Troyes a few kilometers from the historic cradle of the brand, specify the brand and the organization of Paris 2024. It is also in the capital of Aube that The emblems of Paris 2024 and Le Coq Sportif are embroidered. Everything is then assembled in the brand’s production plant in Morocco, equipped with the largest solar panel farm in the country “.
These products will equip the members of the organization but will also be available for purchase on the brand’s website and from July 24 in Le Coq Sportif stores.
A first step for the brand which is also the official equipment supplier of the French Olympic team for the next Winter Olympics and the Paris Olympics.
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