- Crocs sued 21 companies, alleging copyright infringement of its exclusive $ 50 clogs.
- This included Walmart, which has $ 12 clogs on its website.
- Other companies copied the distinctive holes in the upper part of the Crocs-style shoe pieces, he noted.
Crocs tries to eliminate the knockoff versions of its unique clogs. The Colorado-based shoemaker filed a lawsuit July 12 against 21 retailers, manufacturers and distributors – including Walmart and Hobby Lobby -; alleges trademark infringement of its unique clog shoes.
Crocs clogs have exploded in popularity in recent years as customers turn to comfort. Their distinctive style, carried along by the ‘ugly fashion’ movement, made them one of the most widely divided shoes on the internet.
In the lawsuit, filed in the United States District Court of Colorado, Crocs alleged that 21 companies were selling similar versions of its clogs at lower prices.
The company “has suffered and will continue to suffer irreparable damage” to its reputation because of this, he said.
“Given the virtually infinite number of different, non-infringing shoe styles that exist today, and that are available to other shoe companies, Crocs competitors have no real competitive need to use Crocs 3D marks in commerce », He added.
Shoe piracy affects Crocs going against Walmart and other stores
The 3D branding is characterized by the holes in the upper part of the Crocs clog, a distinctive part of its appearance.
Also, Crocs pointed to reviews on retailers’ websites – including Walmart’s – where customers found similarities to Crocs footwear.
“If you’re in the market for crocs, these are awesome! They are great quality and very inexpensive, ”wrote one person below a listing of a $ 10 pair of clogs on the Walmart website.
Meanwhile, the Hobby Lobby white clogs listed in the lawsuit were not available on its site until Thursday. Indeed, Insider reached out to Walmart and Hobby Lobby for comment, but did not immediately receive a response.
Additionally, Walmart was sued by Kanye West’s Yeezy brand in June for its “virtually indistinguishable” foam footwear.
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