Well ranked in the latest “Fashion Transparency Index” published by Fashion Revolution, which campaigns for greater transparency in industry supply chains, C&A confirms its commitment to more sustainable fashion in 2021 and has just completed publish its Global Sustainable Development Report.
At the heart of it, the company turns out to be one of the largest buyers of certified organic cotton in the world. As a result, its use of more sustainable cotton increased from 53% in 2016 to 96% in 2020. In addition, C&A used 68% more sustainable raw materials, meeting and exceeding its target of 1%. Better still, in 2020 the brand is at the origin of the very first Cradle to Cradle CertifiedTM Platinum certified denim fabric wishing to guide the fashion industry towards more sustainability with more than 4 million Cradle to Cradle CertifiedTM products on the market. nowadays.
And, by 2028, C&A is aiming further for its activity in Europe. Among the new objectives announced is a 100% supply of sustainable raw materials. Among these, organic cotton certified OCS or GOTS, cotton ordered under BCI, viscose under Canopy Style Initiative, recycled polyester certified GRS, RCS or equivalent, down under Responsible Down Standard (RDS).
The second point aims to apply the principles of the circular economy, innovate to advance this model, and thus extend the lifespan of 7 products out of 10. A program that will be strengthened and developed thanks to the opening up to the fall 2022 of a textile innovation factory in Mönchengladbach, Germany, which will focus in particular on denim. Finally, one of the latest goals is to replace 50% of single-use plastics in stores, the e-shop and the supply chain with sustainable alternatives.
Giny Boer, CEO of C&A Europe, also underlines the importance of changing consumer behavior and purchasing habits by democratizing sustainable fashion so that it is accessible to as many people as possible in line with its new positioning “Sustainability Made Easy “:“ The idea is to invite our customers to wear the change (#wearethechange) with fashionable, affordable and responsibly produced clothes, says Giny Boer. We are proud to have achieved most of our goals for 2020 and today let us lay the foundations for an even more ambitious strategy “.
C&A has more than 1,400 stores in 18 European countries, employing 31,000 people, with 120 stores in France for 2,100 employees. Since this summer, the French headquarters of C&A moved from rue de Rivoli in Paris in Hauts-de-Seine to 10 avenue de l’Arche in Courbevoie, near the C&A Les 4 temps department store.
All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com